About CProF™ - created by David Rollason
David Rollason is the creator of CProF™ (Cultural Productivity Framework™), developed from more than 30 years of practical experience across technology, leadership, organisational culture, productivity and large-scale business transformation.
Throughout his career, David has worked with organisations including EDS, Sun Microsystems, Sony Electronics, and WiseTech Global. This gave him direct experience of how organisations grow, scale, adapt and succeed, but also how they become slowed by complexity, poor communication, weak accountability, unproductive behaviour and delayed decision-making.
David has studied and applied many established operational and project management methods, including PRINCE2, Theory of Constraints, Lean, Six Sigma, PMP, Agile, Scrum, Kaizen and Kanban. Each offers useful principles, but none was designed to address the full range of cultural, behavioural, operational and technological pressures facing modern organisations.
CProF™ was created to bridge that gap.
The framework brings together culture, behaviour, accountability, throughput, logical decision-making, continuous change and AI Integrated Operations. Its purpose is not to add more process or management bureaucracy. It is designed to help organisations identify the friction reducing performance, understand the causes and make focused improvements that produce measurable results.
CProF™ is intentionally practical. It can be used across an entire organisation, within a department, across a programme or inside a single team. It is designed to be understood quickly, applied incrementally and adapted to the needs of different industries, sectors and organisational environments.
David’s aim is to improve productivity by helping organisations create better conditions for people to think clearly, make better decisions, take ownership and move work forward with less friction.
The core principles of CProF™ will remain freely accessible. Additional training, implementation support and enterprise services may develop over time, but the framework itself is intended to remain open as a practical learning and improvement resource for everyone.